This campaign is called ‘Dark or Pure’ and is a duo of Limited Edition stylers. One high gloss black with matching plates and the other in white.
The over-arching campaign idea is the choice of dark and seductive or bright and confident. Like the idea or not, the execution was very visually led using the world-famous Rankin for the model photography and certainly has a distinctive aesthetic.
The idea of the styler choice reflecting a part of yourself was the nugget with which the online element was to work with.