This entity exists to provide business development support through services, community and resources. As a member organisation, the element of unity and gestalt reinforcement is core to its proposition.
We were tasked to update their dated visual identity and language to portray a professional, confident and mature organisation.
While projecting a sense that the organisation was technology-native was important, it was equally important to emphasise the personal and human nature of how the representatives typically interact. The identity uses a visual juxtaposition between material tactility and fine geometry to convey these business properties.